What most people are interested in when they first encounter Beauty of Joseon, what is the history behind the name?

Beauty of Joseon is a Korean k-beauty brand that is inspired by traditional natural ingredients that have been used in Korea since the Joseon Dynasty. The greatest Korean dynasty ruled Korea for more than 500 years and during that time Korea flourished in the fields of culture, literature, science and technology.

The ingredients of Eastern medicine are healthy ingredients that have been consumed since ancient times as medicinal herbs and food, and they are also excellent ingredients for skin care.

Beauty of Joseon is one of the most desirable K-Beauty brands for those who are focused on fundamentally improving their skin. A big focus of the brand is on improving the complexion and helping the skin to become healthier, with a touch of luxury.